Brand auditBrand AuditThe metrics cover various aspects such as market positioning, brand health, customer journey, lifetime value, channel effectiveness, content analysis, tech utilization, website and UX audit, customer service, compliance, and innovation.Click here to Download Guide.Metric Low (1) Mid (2) Good (3)Market Share Percentage <5% of market share 5-15% of market share >15% of market shareBrand Recognition Survey Results <30% recognition in target market 30-60% recognition in target market >60% recognition in target marketNet Sentiment Score in Social Media Mostly negative or <20% positive Balanced sentiment, 20-40% positive Mostly positive, >40% positiveAverage Completion Rate <50% complete desired actions 50-75% complete desired actions >75% complete desired actionsAverage Number of Friction Points >3 major friction points identified 1-3 friction points identified 0-1 minor friction points identifiedCustomer Segment Profitability LTV < 2x CAC LTV = 2-3x CAC LTV > 3x CACConversion Rate by Channel <1% conversion rate per channel 1-3% conversion rate per channel >3% conversion rate per channelCost Per Lead by Channel >$50 per lead $25-$50 per lead <$25 per leadEngagement Rate per Content Type <1% engagement rate 1-3% engagement rate >3% engagement rateContent Share Rate <0.5% shares of total views 0.5-1% shares of total views >1% shares of total viewsMarketing Automation Utilization <30% features utilized 30-70% features utilized >70% features utilizedAverage Page Load Time >3 seconds 2-3 seconds <2 secondsMobile Responsiveness Score <70/100 in responsiveness tests 70-85/100 in responsiveness tests >85/100 in responsiveness testsAverage First Response Time >24 hours 12-24 hours <12 hoursCustomer Issue Resolution Rate <70% resolved on first contact 70-85% resolved on first contact >85% resolved on first contactCompliance Audit Score Major non-compliance issues Minor non-compliance issues Full compliance with no issuesTraining Completion Rate <75% of staff trained in compliance 75-90% of staff trained >90% of staff trainedNew Initiatives Launched Annually <2 new initiatives 2-5 new initiatives >5 new initiativesPercentage NamePhone NumberEmailNOTE : If you wish to receive copy of your result please enter your Email and Name here.Submit
