Menu
Schedule a Call
Customer Persona Audit

Customer Persona Audit

This guide provides key metrics for evaluating the effectiveness of persona-based marketing strategies, including completeness of persona profiles, engagement strategies, content creation, targeting accuracy, journey mapping, conversion rates, feedback collection, representation in campaigns, product development, and social media engagement.

Click here to download guide

NOTE : If you wish to receive copy of your result please enter your Email and Name here.

  • Persona Profile Completeness: The percentage of key attributes (demographics, psychographics, behaviors) defined for the persona.

  • Persona Engagement Strategy: The existence and sophistication of a strategy to engage with the persona.

  • Persona-Specific Content Creation: The percentage of content tailored specifically to the persona.

  • Persona Targeting Accuracy: The effectiveness of targeting the persona in marketing campaigns.

  • Customer Journey Mapping for Persona: The completeness of a customer journey map specific to the persona.


  • Persona-Specific Conversion Rate: The conversion rate of campaigns targeting the persona.

  • Feedback Collection from Persona: The frequency and effectiveness of collecting feedback from the persona.

  • Persona Representation in Marketing Campaigns: The extent to which the persona is represented in marketing campaigns.


  • Persona-Based Product Development: The degree to which products or features are developed based on the persona’s needs.

  • Social Media Engagement with Persona: The level of engagement with the persona on social media platforms.