Ecommerce & Omnichannel Sales Solutions
Getting your own ecommerce website is the first step towards online independence. You do not need to reply of others to host your products and do not have to follow rules that might seem unreasonable to you. You take complete control of all aspects of the supply chain and manage them in the reflection of your own brand. We can get you custom ecommerce solutions with the latest tech integrations & industry expertise which makes this beyond a website development platform. Engage with your audiences and use data to better serve your customers. Employ A.I to help you structure campaigns and make improvements to your operational processes.
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Marketplaces have been created to support sellers and as such one need to be recognized as a seller. Marketplaces ask that you operate under a particular business model such as sole proprietorship or any other formed business entity and have your tax registrations & permissions in place. Certain Marketplaces are limited in their own operations due to their business structure. As per the law they are required to facilitate a sale but have not ownership or the liability of the goods being sold. Hence during the registration process, they go to the extent of asking for the vendors signature on a white sheet of paper which can then in turn be used on the shipping & billing invoices issued by them to the customer for their respective purchases.
Marketplaces have a vast amount of content and what you put up there needs to be attractive, engaging with the final purpose of leading to a sale. Since customers are not present and cannot touch or feel the items, it is best to give as high a quality of image as possible. Sometimes its not just the resolution but also the edits and composition that converts a 'online window shopper' into a paying customer. Image quality has a direct impact on your online conversion. The choice of text content must be descriptive and engaging or somehow relate to a customer’s particular need or use. We engage writers from various domains to create unique and interesting content and stitch them together with images to present the product in the best version of itself.
Building a Catalog
Once you have satisfied all the legal requirements of the marketplace, we move on the accurate creation of your catalog. This requires that each product have supporting information along with it such as product attributes, dimensions, ingredients or constituents, weight and all relevant data that might help a user correctly identify and purchase a product of their choice. Tax codes and SKU's must be carefully assigned at this stage as errors can prove to be very costly.
The challenges faced are that one requires updating products constantly as well as managing products across multi channels. Suppliers of bands often hand over incomplete or inconsistent data as compared to what is being sought after by online customers. This makes it very difficult to assign specific attributes to each product. A good way to start this process is to ensure that the data quality is pristine and additional sku's should not be introduced unless a error rectification process has been initiated for the current batch of saleable product SKU's. Above all a centralized repository of catalog data ensures that there are no duplicates, mismatches or conflicts and any such issues can be immediately highlighted.
In-house Fulfillment - Products can be shipped directly to the customer from your warehouse by your in-house logistics management team. You can choose to brand under the marketplace branded packaging or your own, either way the costs are roughly the same for quality on the same level. This keeps stocks under your control and you can conduct the necessary checks to ensure that the product will reach the customer in a good state.
3rd Party Fulfillment - Products can be held by the marketplace or 3rd party vendors at their own warehouses and each time an order arrives, the product is processed for dispatch and connected to the delivery team for shipment. This reduces the burden of infrastructure & resources on smaller brands with fewer sku's to cost effectively manage the sale process.
Customer & 3rd Party Communication
Teams & customers require communicating with each other to ensure the seamless flow of value from the start of the sale process right till the shipping and issues related with the shipped product. These are ideally narrowed down or funneled into channels dedicated for vendors, marketplace, customers and logistics. Small organizations are compelled to bring all these tasks under a single resource however each of these channels are tricky in itself let alone relying on one person to take care of it all. This vertical requires that quick decisions be made which often directly impact the revenue and reputation of the brand and should be handled very professionally.
Communications can be via chat (Onsite, Whatsapp & other chat software) emails (Official or 3rd party email services such as Gmail & Yahoo) voice calls via company registered phone numbers & video calls if there is a requirement to provide a customer with assistance with assembly or setup instructions.
There are various new processes and procedures while operating in the ecommerce and marketplace environment and it is imperative to be aware of the activities involved in these processes. With the right management skill sets, a business can effectively manage disruptions, reduce operational costs and improve turnaround times. Business can hire full time or choose to borrow managers for fixed schedules and payouts reducing overall operational costs whilst still maintaining a very high level of work quality and management. Development of strategy and decision making are core to this activity and require a great deal of industry knowledge along with rules and regulations and all aspects that affect supply chains. Management of vendors and stakeholder is key and a good balance will lead to better results.
Marketplaces are a great way to test out the response for new products. This is a cost effective sales platforms wherein there are no initial setup costs. Marketplaces primarily charge you a commission when they make a sale or a fee if they help you fulfill your order to the customer. India’s biggest marketplaces attract over 6 million users a day on an average and take care of driving traffic to their site. Marketplaces have an extensive software & sales support infrastructure setup to help you host your products as well as accept payments for those products online or as COD. A business can also utilize the platforms packaging & fulfillment options to add the capability to deliver to over 90% of Indian Pin codes. Marketplaces have drawbacks such as higher commissions and a brand must adhere to all the policies and regulation of the marketplace operating on.
There are a great number of marketplaces that offer this business model to customers. Sellers ship their products to the marketplace warehouse and goods sit there until they are sold or returned. This is usually done within an agreed amount of time which could last from a few weeks to a few months. There is also partial coverage of liability caused by damage to the goods during transit or in the custody of the marketplace. Goods once sold are shipped out by the marketplace under its own branding at the cost of the seller. The amount charged for storage, packaging, handling, shipping & taxation is adjusted in the sale price of the product and once these charges are deducted the balance is paid out to the seller.
The drop shipping model of business is designed to allow a seller to complete a sale without holding inventory or seeing the merchandise. In this business model, a seller posts information about a product online which is fulfilled by a vendor. Once an order is received, the seller relays via email or dashboard, information about orders received. The vendor then packages the order and ships it to the customer. For this sale, the seller gets a small commission or fee. Brands also sell products for which orders are received from marketplaces. These can be shipped directly to the customer without having to stock goods outside the business premise. Brands can use their own packaging for shipments.
The most sought after business model, payment on delivery of goods or as agreed is what a seller will aim for. However there are few brands that are open to purchasing your products outright for resale to their customers. This is a very lucrative niche to target and returns can range from handsome to awesome. Brands that aim to sell using this platform are ideally recommended to have a unique product, price and an enticing overall sale proposition. This model has a blend of online and offline sales channels and should be targeted using only skilled sales teams and interesting marketing content. You can offer the greatest amount of incentives for a brand to take your products